About Gfactor
Born in New Zealand. Built for the World.
Forged in some of the world’s toughest off-road environments, Gfactor Edge carries the sharpness, resilience, and innovation that New Zealand riders, drivers, and explorers are known for.
Gfactor Edge was started in the Otago region at the bottom of the world. A scenic location known for it's huge range of terrain from rugged coastlines, to mountain ranges and untouched native forests.
Everything we do is built on three pillars
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Real-world riding and vehicle operations experience
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Deep technical VR and simulation capability
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An understanding of human psychology and how we actually learn.
Our mission is to sharpen instincts, build real-world readiness, and push safety training beyond the classroom. Our team has spent over 10 years at the forefront of VR development, translating complex environments into immersive, actionable training experiences.
History
Built from Experience. Driven by Precision.
Gfactor as a company evolved from motorsport and education, developing a broad range of products and projects over the last decade.
Gfactor Edge is a return to the off-road roots of the company.
Previous projects undertaken by the New Zealand based team include:
Founder's Story
Gfactor Edge began with a simple truth learned the hard way by Founder, Rhys Gardner:
Mastery comes - not from avoiding mistakes, but from surviving them, building deeper understanding, and developing sharper instincts.
Rhys has a strong history in vehicle operations alongside 10 years as Founder and CEO of Gfactor:
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35+ years operating off-road vehicles (ATVs, UTVs, 4x4s, tractors) in challenging hill country and slippery farm conditions
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20+ years of motorsport including moto, hard enduro, and competitive rally driving. Career event best of 3rd overall in New Zealand
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Mentored in psychology and road safety, alongside multiple qualifications in business and leadership